Terramar Sports

My role for Terramar was based around designing for our New Balance and Eddie Bauer licenses. We designed based off our customer for both brands. Our “Best” tier products were sold directly to New Balance Corporate (NBIL) and worn by NB Athletes. The “Good/Better” customer tier included Macy’s, Scheels, Klutch, JD Sports, Amazon, and Foot Locker. Lastly, we had our “Value” customers, which included Ross, TJMAXX, TKMAXX, Marshalls, Burlington, Sierra Trading. I was responsible for designing Men’s, Kid‘s and Women’s products for these customers, which involved initial trend and market research using tools like WGSN and conducting competitive shopping in NYC. The next step was product development. Working with my sales team, we assessed buyers’ needs and preferences for up coming seasons. Based on this, I collaborated with sourcing and created costings, tech packs for new fabrics, waistbands, silhouettes, and prints. Following the development phase, I created mood boards and color palettes for each customer tier. Finally, I designed new catalogs for each customer. Once these were approved by sales and buyers, I began creating tech packs for our products.